SMALL
our Kazakhstan

SMALL is one of the largets product retailers in Kazakhstan. In 2023, to increase brand loyalty and recognition, it was decided to launch an educational project called "Our Kazakhstan", which tells about the traditions, culture and history of Kazakhstan.

Over the year, 20 episodes were produced, garthering over 10 million views on the company's platforms on YouTube, Instagram, and TikTok. Additionally, the videos gained another 1.6 million views on third-party accounts.

The project has become a kind of comic about Kazakh culture, aimed at the 18-30 age group. The company increased brand recognition and boosted loyalty among the segment of buyers that had not previously been reached by specialized marketing tools.

We developed and implemented a series of video clips for video panels installed in SMALL and SPAR stores. The main goal of these clips was to attract the attention of customers and advertise various product categories.

The use of bright and memorable visual elements, animation, and a creative approach improved the image of the stores in the eyes of customers and allowed the SMALL and SPAR supermarkets to stand out advantageously against competitors.